Search engines direct traffic, they don't manufacture it. This applies to both organic and paid search and is the reason why I refer to these methods as traffic COLLECTION methods as opposed to Web 2.0, email, banner and offline advertising which CAN manufacture traffic. The latter traffic manufacturing methods insert an interrupt into someone's personal space in an attempt to get them to go to a website. Typically conversion rates are much, much lower than with organic search or ppc, if you can somehow manage to measure them. Visit this Mississauga SEO company site to read the rest of the article and fina additional information on how search engines work.
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